Best iPhone ever features the powerful A14 Bionic, all-new kiến thiết with Ceramic Shield, pro camera system, LiDAR Scanner, & the biggest Super Retina XDR display ever on an iPhone


Cupertino, California — táo bị cắn dở today announced iPhone 12 Pro and iPhone 12 Pro Max, introducing a powerful 5G experience and advanced technologies that push the boundaries of innovation for users who want the most out of iPhone. IPhone 12 Pro models feature a new design và edge-to-edge Super Retina XDR displays, the largest ever on iPhone, protected by the all-new Ceramic Shield front cover, which provides the biggest jump in durability ever on iPhone. The A14 Bionic chip, the fastest chip in a smartphone, powers impressive computational photography features including the all-new táo khuyết ProRAW for more creative control in photos, và enables the first end-to-end Dolby Vision video experience, up to 60 fps. The reimagined pro camera systems include an expansive Ultra Wide camera, a Telephoto camera with an even longer focal length on iPhone 12 Pro Max, and new Wide cameras to capture beautiful professional-quality images and video in bright & low-light environments. IPhone 12 Pro models also introduce a new LiDAR Scanner for immersive augmented reality (AR) experiences & MagSafe, which offers high-powered wireless charging & an all-new ecosystem of accessories that easily attach to lớn iPhone.

Bạn đang xem: Apple Introduces Ip 12 Pro Max Tím (Purple) Chính Hãng (Vn/A)

iPhone 12 Pro và iPhone 12 Pro Max will be available in four stainless steel finishes, including graphite, silver, gold, và pacific blue. Pre-orders for iPhone 12 Pro begin Friday, October 16, with availability beginning Friday, October 23. IPhone 12 Pro Max will be available for pre-order Friday, November 6, & in stores beginning Friday, November 13.
“This is a huge leap for iPhone, bringing the best 5G experience in the market và delivering our most advanced technologies to lớn users who want the absolute most from their iPhone,” said Greg Joswiak,’s senior vice president of Worldwide Marketing. “Each generation of iPhone has changed what we expect from a smartphone, and now with 5G, iPhone 12 Pro provides a new generation of performance. Our tight integration of hardware và software enables incredible computational photography features lượt thích the expansion of Night mode to more cameras, và introduces tư vấn for HDR đoạn phim with Dolby Vision. A state-of-the-art LiDAR Scanner means users can experience AR like never before, và also offers benefits to the camera with faster autofocus in low light và the introduction of Night mode portraits. These experiences & so much more make this the best iPhone lineup ever.”

The 6.1-inch iPhone 12 Pro và 6.7-inch iPhone 12 Pro Max feature the largest Super Retina XDR displays ever on iPhone.
iPhone 12 Pro and iPhone 12 Pro Max deliver an advanced 5G experience on a global scale, engineered with a seamless integration of world-class hardware and world-class software. 5G on iPhone boasts improved speeds for faster downloads and uploads, higher unique video streaming, more responsive gaming, real-time interactivity in apps, FaceTime in high definition, and much more. Customers will also be able to enjoy a secure, fast connection, reducing the need lớn connect to lớn public Wi-Fi hotspots.
Featuring the most 5G bands on any smartphone, iPhone 12 Pro models offer the broadest 5G coverage worldwide.1 Models in the US tư vấn millimeter wave, the higher frequency version of 5G, allowing iPhone 12 Pro models to lớn reach speeds up khổng lồ 4Gbps, even in densely populated areas. IPhone 12 Pro models also feature Smart Data mode, which extends battery life by intelligently assessing 5G needs & balancing data usage, speed, & power in real time.

5G on iPhone 12 Pro models enables faster tải về speeds, more responsive gaming experiences, FaceTime in HD, & more.
Generations ahead of the competition, A14 Bionic is the first chip in the điện thoại industry built on 5-nanometer process. Faster và more efficient than ever, A14 Bionic has the fastest CPU and GPU by up khổng lồ 50 percent compared lớn the fastest competing smartphone chips, enabling console-quality gaming experiences, powerful computational photography, và more, while delivering great battery life. Pushing the limits of machine learning (ML), A14 Bionic features a 16-core Neural Engine — for an 80 percent increase in performance — that is capable of completing 11 trillion operations per second, enabling improved performance on even the most intense ML models.

Faster và more efficient than ever, A14 Bionic enables powerful computational photography & faster photo and clip editing right on device.
Designed with premium materials, iPhone 12 Pro models boast a new, sophisticated flat-edge thiết kế that features a gorgeous surgical-grade stainless steel band paired with a precision-milled matte glass back, & introduces the incredibly durable Ceramic Shield. The Ceramic Shield front cover, tougher than any điện thoại cảm ứng glass, goes beyond glass and is infused with nano-ceramic crystals to lớn dramatically improve toughness và increase drop performance by 4x.2
With impressively larger, edge-to-edge displays with reduced borders in familiar sizes, the 6.1-inch iPhone 12 Pro & 6.7-inch iPhone 12 Pro Max3 feature a Super Retina XDR display with systemwide color management for industry-leading màu sắc accuracy. And iPhone 12 Pro Max offers the largest display ever on an iPhone & the highest resolution featuring nearly 3.5 million pixels for a remarkable, true-to-life viewing experience. These OLED displays bring HDR clip content to life, reaching 1200 nits peak brightness.
iPhone 12 Pro models come with an industry-leading IP68 rating to lớn withstand water submersion up to lớn 6 meters for up to lớn 30 minutes, & are protected against everyday spills, including coffee and soda.4

iPhone 12 Pro & iPhone 12 Pro Max feature a new, elevated flat-edge stainless steel design & Ceramic Shield front cover for increased durability.
The world’s best pro camera is an even more versatile tool for all levels of photo and đoạn clip enthusiasts with state-of-the-art camera hardware powered by A14 Bionic. Together with the new image signal processor (ISP), A14 Bionic drives increased image chất lượng and enables powerful computational photography capabilities not possible with traditional cameras. IPhone 12 Pro models also feature the new táo ProRAW, coming later this year,5 which combines’s multiframe image processing & computational photography with the versatility of a RAW format. Users can experience full creative control over color, detail, & dynamic range natively on iPhone or with other professional photo editing apps.
The pro camera system on iPhone 12 Pro models includes new Wide cameras for even better low-light performance, an expansive Ultra Wide camera, and a Telephoto camera for capturing stunning images và video.
iPhone 12 Pro features the new seven-element lens Wide camera with an ƒ/1.6 aperture, the fastest ever on an iPhone, for 27 percent improved low-light performance in photo & video; the Ultra Wide camera with a 120-degree field of view, perfect for capturing more scene in tight spots or epic landscapes; và a 52 mm focal length Telephoto camera, great for framing portraits, bringing the optical zoom range lớn 4x.
iPhone 12 Pro Max takes the pro camera experience even further. The new ƒ/1.6 aperture Wide camera boasts a 47 percent larger sensor with 1.7μm pixels for a massive 87 percent improvement in low-light conditions. It also includes the expansive Ultra Wide camera & a 65 mm focal length Telephoto camera for increased flexibility with closer shots và tighter crops. Combined, this system offers 5x optical zoom range.
Deep Fusion comes to lớn all cameras và uses advanced machine learning to do pixel-by-pixel processing of photos, optimizing for detail, texture, and màu sắc in every part of the photo.
Powered by A14 Bionic và a new ISP, Night mode is now included on more cameras, including the Ultra Wide.
The Ultra Wide camera on iPhone 12 Pro models has a 120-degree field of view, allowing users khổng lồ capture more scene và frame artistic shots.
Smart HDR 3 offers more true-to-life photos, using machine learning to recognize scenes và adjust sharpness, color, & tone where needed.
The Telephoto cameras on iPhone 12 Pro và iPhone 12 Pro Max are perfect for classically framed portraits, closer shots, và tighter crops.
Improvements khổng lồ Night mode, now expanded lớn the TrueDepth và Ultra Wide cameras, allow for an even brighter picture. And Night mode Time-Lapse delivers longer exposure times for sharper videos, better light trails, & smoother exposure in low-light scenarios when used with a tripod. Deep Fusion, now better và faster, comes to all cameras, and with the new Smart HDR 3, users can expect more true-to-life images, even in complex scenes.
iPhone 12 Pro models offer the highest unique video in a smartphone, and are the first cameras và only devices in the world to enable an end-to-end experience for HDR clip with Dolby Vision, up to 60 fps, & even better đoạn clip stabilization for cinema-grade productions. Dolby Vision grading is processed live và sustained during editing, whether in the Photos app or iMovie, và coming to Final Cut Pro X later this year. Dolby Vision takes advantage of the Super Retina XDR display for amazing contrast during capture and video clip playback, and users can mô tả their videos with support for AirPlay up khổng lồ 4K Dolby Vision lớn external devices.6
iPhone 12 Pro models are the first cameras & only devices in the world to enable an end-to-end experience for HDR đoạn phim with Dolby Vision. Film shot in HDR video with Dolby Vision on iPhone 12 Pro, by cinematographer Emmanuel “Chivo” Lubezki.

Xem thêm: Quan Trọng Nhất Là Thần Thái, Quan Trọng Là Thần Thái (Hungnv Remix)

An all-new LiDAR Scanner comes khổng lồ the Pro line, offering the ability lớn measure light distance and use px depth information of a scene. This technology delivers faster, more realistic AR experiences & improves autofocus by 6x in low-light scenes for more accuracy & reduced capture time in photos & videos. This advanced hardware, combined with the power of the Neural Engine of A14 Bionic, also unlocks Night mode portraits, rendering a beautiful low-light bokeh effect.
An all-new LiDAR Scanner on iPhone 12 Pro and iPhone 12 Pro Max enables Night mode portraits and even more realistic AR experiences.
MagSafe improves wireless charging for a better, more efficient experience & introduces an ecosystem of easy-to-attach accessories that beautifully complement iPhone 12 Pro models.7 MagSafe delivers a unique experience to lớn iPhone, featuring an array of magnets around the wireless charging coil, optimized for alignment & efficiency, that perfectly connects lớn iPhone every time. MagSafe chargers efficiently provide up to lớn 15W of power nguồn while still accommodating existing Qi-enabled devices. Charging solutions include the MagSafe Charger and MagSafe Duo Charger for use with iPhone and Watch, as well as new silicone, leather, & clear cases that easily snap onto the back of iPhone, và a leather wallet. Customers can also expect innovative MagSafe accessories from third-party manufacturers.
The innovative new MagSafe system enables seamless, high-powered wireless charging và easy-to-attach accessories.
The innovative new MagSafe system enables seamless, high-powered wireless charging and easy-to-attach accessories.
iOS 14 delivers a reimagined iPhone experience with new ways to customize the trang chủ Screen. Beautifully redesigned widgets present timely information at a glance và can be pinned in different sizes on any trang chủ Screen page. The ứng dụng Library is a new space that automatically organizes all of a user’s apps into one simple, easy-to-navigate view. Game ios 14 also brings new ways to lớn discover & use apps with phầm mềm Clips, powerful updates for staying connected in Messages, greener ways lớn explore cities with Maps, and enhanced privacy features for even more transparency & control.8
iOS 14 reimagines the user experience on iPhone with customizable widgets for the trang chủ Screen, ứng dụng Clips, coming later this year, & new updates lớn Maps & Messages.
iOS 14 reimagines the user experience on iPhone with customizable widgets for the home Screen, phầm mềm Clips, coming later this year, & new updates to lớn Maps và Messages.
iOS 14 reimagines the user experience on iPhone with customizable widgets for the home Screen, ứng dụng Clips, coming later this year, và new updates to lớn Maps & Messages.
Today, táo is carbon neutral for global corporate operations and, by 2030, plans to have net zero climate impact across the entire business, which includes manufacturing supply chains và all sản phẩm life cycles. This means that every táo khuyết device sold, from material collection, component manufacturing, assembly, transport, customer use, charging, all the way through recycling và material recovery, will be 100 percent carbon neutral. IPhone 12 Pro models were designed with the environment in mind. For the first time, iPhone 12 Pro models will utilize 100 percent recycled rare earth elements in all magnets, including the new camera, Taptic Engine, & MagSafe, as well as’s MagSafe accessories. Hãng is also removing the power nguồn adapter và EarPods from iPhone packaging, further reducing carbon emissions và avoiding the mining và use of precious materials, which enables smaller và lighter packaging, & allows for 70 percent more boxes to be shipped on a pallet. Taken altogether, these changes will cut over 2 million metric tons of carbon emissions annually, equivalent lớn removing nearly 450,000 cars from the road per year.
Customers in Australia, China, Germany, Japan, the UK, the US, and more than 30 other countries & regions will be able lớn pre-order iPhone 12 Pro beginning at 5 a.m. PDT on Friday, October 16, with availability beginning Friday, October 23, and pre-order for iPhone 12 Pro Max will begin at 5 a.m. PST on Friday, November 6, with availability beginning Friday, November 13.
iPhone 12 Pro will be available in India, South Korea, & more than a dozen other countries beginning Friday, October 30.
MagSafe Charger, Leather Wallet with MagSafe, and iPhone 12 Pro Silicone Case and Clear Case will be available beginning Friday, October 16. iPhone 12 Pro Leather Case will be available beginning Friday, November 6. MagSafe Duo Charger and Leather Sleeve will be available at a later date.
Customers in the US choosing to lớn pay with táo bị cắn dở Card Monthly Installments or joining or upgrading through the iPhone upgrade Program can use the táo Store tiện ích on their iPhone to lớn get ready for iPhone 12 Pro pre-order until 9 p.m. PDT on Thursday, October 15. From Monday, November 2, customers can get ready for iPhone 12 Pro Max pre-order until 9 p.m. PST on Thursday, November 5.
For a limited time, eligible customers who purchase a new iPhone, iPad, iPod touch, TV, or Mac can enjoy one year of táo khuyết TV+ for không tính phí and three months of táo bị cắn Arcade for free.10 One is the easiest way to get many hãng subscription services at a great value, so customers can choose the one plan that is right for them or their whole family. Customers can sign up for hãng One starting this fall.
Customers in the US get 3 percent Daily Cash back when they buy directly from táo bị cắn with táo Card. & when they choose táo bị cắn Card Monthly Installments, they can pay over time, interest-free.11
Customers can extend their limited warranty with & get accidental damage protection, or with Theft & Loss, & get 24/7 priority access to lớn technical support.
Every customer who buys iPhone from táo khuyết can enjoy a miễn phí Online Personal Session with an Specialist, to lớn help them explore và discover all the amazing things they can do with their new iPhone.
Share article
Images of iPhone 12 Pro & iPhone 12 Pro Max

Download all images revolutionized personal giải pháp công nghệ with the introduction of the Macintosh in 1984. Today, táo leads the world in innovation with iPhone, iPad, Mac, táo khuyết Watch, and TV.’s five software platforms — iOS, iPadOS, macOS, watchOS, và tvOS — provide seamless experiences across all táo bị cắn devices và empower people with breakthrough services including the app Store, táo bị cắn dở Music, táo bị cắn Pay, & iCloud.’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
Claim is based on iPhone 12 Pro Ceramic Shield front cover compared with the previous-generation iPhone.The displays have rounded corners. When measured as a rectangle, the screen is 6.06 inches (iPhone 12 Pro) or 6.68 inches (iPhone 12 Pro Max) diagonally. Actual viewable area is less.iPhone 12 Pro & iPhone 12 Pro Max are splash-, water-, and dust-resistant, & were tested under controlled laboratory conditions và have a rating of IP68 under IEC standard 60529 (maximum depth of 6 meters up lớn 30 minutes). Splash, water, and dust resistance are not permanent conditions và resistance may decrease as a result of normal wear. Vị not attempt lớn charge a wet iPhone; refer khổng lồ the user guide for cleaning & drying instructions. Liquid damage is not covered under ProRAW will be available in a future quả táo 14 update for iPhone 12 Pro & iPhone 12 Pro Max.4K Dolby Vision playback requires táo bị cắn TV 4K or an AirPlay-enabled TV.MagSafe accessories including chargers, cases, & wallets are sold thẻ Monthly Installments is available for certain táo khuyết products và is subject to lớn credit approval và credit limit. For more information on available products, see a Specialist for more details. IPhone activation is required on iPhone purchases made at an hãng Store with one of these national carriers: AT&T, T-Mobile, or Verizon. Variable APRs for táo Card other than táo Card Monthly Installments range from 10.99 percent lớn 21.99 percent based on creditworthiness. Rates as of April 1, 2020. Taxes & shipping are not included in Card Monthly Installments and are subject lớn the standard purchase APR. See the táo Card Customer Agreement for more information. To lớn access & use all the features of táo Card, customers must add thẻ to Wallet on an iPhone with ios 12.4 or later. Lớn manage táo Card Monthly Installments, customers need an iPhone with tiện ích ios 13.2 or later or an ipad with iPadOS 13.2 or later. Update lớn the latest version of game ios or iPadOS by choosing Settings > General > Software Update. Tap Download, then Install. Available for qualifying applicants in the United States. Issued by Goldman Sachs bank USA, Salt Lake thành phố Branch.